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"The noblest art is that of making others happy."
P.T. Barnum
P.T. Barnum & Tom Thumb (1842) Getty Images
Collaboration, Education & Storytelling
The Good Stuff
The roar of the crowd...a sold out show...a great marketing hook...breakthrough creative. Doing Big Things with cool, creative people. Learning and teaching. Music...movie night...friends and family. A good paddle and a great story!
Events & Entertainment
Monster Energy AMA Supercross Seattle Valentine's Day Promotion
To push Supercross sales on Valentine's Day, Feld Entertainment and Gupta Media modified the SMX "Go" campaign to incorporate Valentine's Day themes that appealed to women and couples, driving ticket sales and bringing in new SMX fans.
Creative developed by Feld Entertainment & Gupta Media
Feld Entertainment Promoter Summit
To facilitate dialogue and interaction between promoters in the field and the creative, digital and partnership teams we work with, The Planning Committee orchestrated a series of collaborative engagements for a two-day summit at Feld Entertainment Studios. These Q&A sessions and roundtable discussions used narrative formats like The Promoter Podcast and A Day In The Life of an Ad Campaign to foster learning and communication.
Ringling Bros. Expansion to Mexico
In 1996 Ringling Bros. launched its' first major long-term international expansion to Mexico City. The launch was a huge success, breaking the record for the highest attended single event ever in Mexico with over 475,000 attendees and making it the sixth highest grossing global event that year. The Ringling launch was voted one of the top "marketing hits" by Expansion magazine and Mexico City became an annual stop on the Ringling tour.
Expansion Magazine
Amusement Business
The Recording Academy
The Grammy Awards, Latin Grammy Awards & The Grammy Foundation
"And The Grammy Goes To..."
To promote decades worth of "Grammy Moments" and celebrate its 50th Anniversary, The Recording Academy partnered with Borders Books to publish and distribute "And The Grammy Goes To..."
Images courtesy of Getty & The Recording Academy
Written by David Wild and available on amazon.com
Westwood One, Sirius XM , Radio Row and Grammy Week
As exclusive radio partners, Westwood One hosted Radio Row at the Grammys and interviewed celebrities and performers to promote the Grammy telecast. Sirius XM showcased Grammy winners from over 100 musical genres and promoted Grammy Week events including Grammy In The Schools, Salute To Jazz, the Grammy Pre-telecast and MusiCares Person of The Year.
Randy Jackon & Kim Kardashian at Radio Row
Randy Jackon & Katie Perry at Radio Row
Sirius XM Interview seven-time GRAMMY-winning jazz, pop, and R&B vocalist Al Jarreau
Sirius XM at the Grammy Pre-telecast
Grammy In The Schools
Heineken "Official Beer" of The Grammys Awards & Latin Grammy Awards
Ricky Martin on the Heineken Green Carpet at The Latin Grammy Awards
Heineken Official Grammy Afterparty
Heineken Grammy Creative
Education
Masters of Arts-Strategic Communication
Academic Highlights
• Completed 30 graduate credit hours
• Successfully completed 10 graduate courses
• Earned nine A grades and one A−
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Coursework emphasized:
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Strategic Marketing Communication
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Consumer Behavior and Brand Development
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Crisis Communication
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Research Methods
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Ethics
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Creative Media Strategy
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Multimedia Content Creation
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Digital Content Promotion
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A Social Norms Campaign for Monster Jam fans with sensory issues
Monster Jam images courtesty of Feld Entertainment
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